It’s not been an easy year, by far – as such, you might be looking ahead and wondering how to grow your plumbing company in 2021.
Thanks to COVID-19, businesses and economies have struggled globally this year, but luckily there has always been a call for plumbers to come and fix problems or carry out fittings in homes and businesses, albeit at a social distance.
With hope of the pandemic easing (fingers crossed), as we move further into 2021, there has never been a better time to focus on the new year and new goals as you look to grow your plumbing business further – and getting your marketing right is the best way to do it.
As a marketing agency, our team has worked deep in the trenches for many years, figuring out the marketing techniques that really work, when it comes to bringing new leads in for our customers. The process starts by figuring out exactly where that marketing message should go and to whom.
Marketing your plumbing business
Once you have identified who your typical customers are, you can then put the work in to figure out exactly what services they’re looking for and where they’re trying to find them. It’s there that you will be waiting and ready with your unique selling point that puts you ahead of all the competitors and right in their line of vision.
Sounds easy, right? Thing is, everyone is trying to do the same for their businesses and the competition to be the best is tight.
An awareness of the customer journey and what gets them from finding you, to considering you, to making the move to book/ pay for your services and then tell all their friends about you, is key, too.
That’s where the experts come in. When you’re wondering how to grow your plumbing business successfully next year through marketing, then getting professional help is the best way to guarantee results.
Why can’t I grow my plumbing business on my own?
If you’re thinking of carrying out your marketing yourself, do you know all the best ways to maximise the potential to get new leads for your plumbing business? Have you even got the time needed to get the right groundwork in, let alone identify and employ the right marketing tools to ensure a maximum return on your investment?
If a marketing company can guarantee to bring in more leads for your plumbing business and show you excellent examples of where they’ve smashed it in the past, then that’s a great place to start.
They should be able to begin the process of identifying your target market and put plans in place to be seen by those people and appeal to them, leaving you the time to get on with the work that you do best. After all, someone has to be there to take care of all those new customers, once they walk through the door.
Once the target customer is established, and you’ve set your goals and budget, a good marketing company should be able to suggest the right tools to guarantee the best results. These might include a lead generating website that is clear and easy to use, or some excellent search engine optimisation to ensure your business comes at the top of online searches.
Once a plan is in place, this plan should also be consistently reviewed and optimised to ensure the very best results keep coming in.
Get the book
Give us a call if you would like to find out how to grow your plumbing company in 2021 through effective marketing. And to get even more in-depth guidance on what you can do to get more customers for your business get your FREE copy of our Amazon 5* rated book today.