Generally speaking, PPC management services involve the coordination of advertising your business online, to ensure it appears in the places where your ideal customers are searching.
Potential customers will put a specific phrase into a search engine (otherwise known as a keyword) when they are looking for a service like yours. The secret is in knowing what that phrase is and making sure your ad pops up when they type it in.
Originally known as AdWords, Google Ads is one example. It is a form of Pay Per Click (PPC) advertising which is widely used to bring in profit and grow small businesses, as most people use Google to conduct their online searches.
When a potential customer clicks on your advert, that’s when you pay for it – hence the term Pay Per Click. It’s another way of ensuring your business is seen on the internet and an alternative to organic search engine optimisation (SEO) – a process whereby you build your website to ensure it comes up naturally in online searches (without paying for the advert).
Both marketing techniques have their place in the marketing mix, but there’s an art to getting the most out of them.
Help from the experts
PPC Management is something which should be carried out by marketing experts who can ensure you’re not spending unnecessarily, by targeting useless keywords which won’t get you your return on investment.
Professional PPC Management Services should involve the correct keyword analysis to ensure your ad is seen in exactly the places your customers look and at exactly the time they are looking.
PPC Services also include the following:
- Monitoring and measuring the campaign success
- Make changes to your PPC to improve results
- Competitor analysis
- Setting up split testing to measure results and optimise PPC ROI
Grow your business through PPC Management Services
When the correct services are put to use, by a marketing expert who has the experience and knowledge to get the very best results, you can help your business grow through more customer leads, greater online visibility – and you’ll be guaranteed to get results fast.
Another great thing about Pay Per Click management is that the campaign can be tailored to fit a whole range of budgets. Remember, when you’re putting the right principles of PPC Advertising in place, you should always be guaranteed a return on investment, anyway.
The following are Pay-Per-Click services used by Go Websites for our clients:
1) Google Ads
2) Facebook Ads
3) Remarketing Banners
4) Bing Ads
If you’re new to online advertising or don’t have the capacity or software to effectively monitor or manage your PPC campaign and make it work to your complete advantage, then it’s time to get help from the experts, who can guarantee you’ll make the most of your investment.
Get The Book
Get in touch today to find out more about the PPC Management Services we provide for plumbers and other small businesses and see some of the results we’ve achieved in the past.
You can get a more in-depth look at the things that can be done to drive your business forward, by picking up a FREE copy of our Amazon 5* rated book – The Ultimate Local Marketing System, too.