Ep17: Grahame Crewe
Hello and welcome to the Get More Customers podcast with me Michael Angrave. I’ve got a really tasty treat for you today and a very entertaining episode with Grahame Crewe from Grays Coffee Shop & Kitchen joining me live in the studio.
I’ve known Grahame for a long time and we’ve been involved in all sorts of stuff and fun projects over the years, which you’ll hear about shortly, some really good and some not so good (understatement alert).
But in terms of their existing business, which has been going for 6 years now, Grahame and his partner Millsy have created such an awesome thing, achieving success on so many different levels.
Primarily they are a cafe, which is located in the heart of the Cultural Quarter of Leicestershire at the LCB Depot, which produces truly amazing food, which is way, way better than what you might expect from a cafe. Everything’s fresh and locally sourced and their menu changes daily. You’ve only got to check their TripAdvisor page to see for yourself, but I must warn you, don’t do this if you’re hungry, cos it is seriously mouthwatering.
However, on top of this, they have so many other sides to the business, like events, meeting rooms, conferences, parties, wedding receptions and even a registered venue as part of the Leicester Comedy Festival.
The conversation today could have gone in so many different directions, as there are so many facets and levels to the products and services which they offer. However, we focused our attention on the events that they successfully host on a regular basis. In particular, their flagship street food event called Last Friday, which has taken Leicester by storm and at attracts around 2500 people across the duration of just one evening.
What I love about the conversation was how we were able to discuss about the power of understanding that not all customers are equal, and creative ways to ‘segment’ them in order to be able to personalise your marketing on a more individual level.
We also have a really powerful discussion on the benefit of turning your marketing into a game, and what happens when you get this right.
Finally, you’ll like the story about mine and Grahame’s first joint-venture business together and how that ended up. I’ve even been able to dig out a photo of Grahame looking very proud of our achievements which I’ll get added to the show notes.
I hope you enjoy this as much as I did.
Here’s Grahame to tell you more…