Ep18: Nick Kirk
Hello and welcome to the Get More Customers podcast with me Michael Angrave. I’ve got an absolutely brilliant episode for you today. I’m joined by Nick Kirk, who is a talented videographer based in Nottingham.
Nick cut his teeth working in the TV industry for ITV for many years and has had the privilege of working on all sorts of cool ‘household name’ shows which you’ll no doubt be familiar with when he lists them.
Now, the beauty of what he’s done with his work is that he’s been able to take aspects of what he’s learned from his time in TV and carefully brought them into the video work he’s doing today for small businesses. This includes things like how he manages his projects, his technical ability with his equipment, how he produces and edits and even in the way that he writes scripts and tells stories through his work.
We spent the majority of the call working in profit accelerator #1, which is building a powerful sales message, and in particular, identifying a single target market.
Like so many creative businesses, it’s really common to invest lots of time, effort and money into figuring out how to complete a particular project and learning what works and what doesn’t. Then, once that project is finished, you move on to something brand new and start again, completely from scratch.
So with this in mind, we identified exactly how you can find a profitable niche in which to operate by following this clear, step-by-step process, and then focusing on that, to turn your experience of getting it working, into predictable and more importantly, profitable future work.
What we cover in this is going to be so useful if your business does any kind of bespoke work or projects.
I hope you enjoy this as much as I did.
Here’s Nick to tell you more…