Ep19: Karl Craig-West
Hello and welcome to the Get More Customers podcast with me Michael Angrave. I’ve got a super episode for you today, as I’m joined by Karl Craig-West who runs The Leicester Business Expo, which is a small business trade show which happens every autumn in Leicestershire.
The expo has been running for over a decade now and whilst Karl has been actively involved for many years, he’s recently taken over the running of the entire event and has been introducing some great initiatives to continue to build its reputation and size.
This is a really fascinating episode and we cover some interesting ground. Whilst Karl runs the Expo, his other business offers websites and online marketing. So as ever, you’re going to hear a shedload of awesome ideas. Many of which are focused around getting better results at trade shows, however, you’ll also realise that these tips actually apply across any sales and marketing area.
We also, get on to speaking about an area of marketing which is often overlooked by almost all businesses. This is what happens when stop focusing on selling a simple service, and instead shift your focus to selling an outcome.
Such a powerful shift as you’ll soon find out.
We dig deep in this area, so you’ll get a good idea for how this can work for your business too.
I hope you enjoy this as much as I did.
Here’s Karl to tell you more…