Ep20: Charlotte Broomfield
Hello and welcome to the Get More Customers podcast with me Michael Angrave. I’ve got an excellent episode for you today, as I’m joined by our very own Charlotte Broomfield. Whilst Charlotte keeps things organised here at Go Websites HQ with her sterling day-to-day work, in her spare time she’s a member of The Melton Musical Theatre Company.
Charlotte is a chorus singer for the company, who remarkably, have reached their 100th year of existence, and have put on 200 different shows during this time. The company have entertained the people of Melton Mowbray in Leicestershire including the former local aristocracies and even some prestigious members of the Royal family.
In order to mark this huge milestone celebration, they’ve created a bespoke production to contain songs and performances from many of the shows they’ve previously performed.
Now it’s this current project which is the focus of our conversation as they’ve been thrown a couple of curve balls, which have meant they’ve not been able to market this show in the usual way and have had to think on their feet to ensure ticket sales reach the required levels.
There’s some valuable concepts we talk about here, particularly, how to use what you have available in order to create a unique selling proposition from the perspective of your customer.
We also look for interesting ways in which they can quickly grow their list of people to which they can advertise future shows and productions.
There’s lots of useful ideas in this one, I know you’re going to enjoy it.
Here’s Charlotte to tell you more…