Ep40: Donna Fairbrother 2
Hello and welcome to the Get More Customers podcast with me Michael Angrave. I’ve got an excellent episode in-store today as I’m joined once again by Donna Fairbrother of The Nursery HR People.
Donna originally came on the show for episode 4 when we revealed how she was able to take her experience as an HR consultant and intensify her positioning and authority by specialising in the nursery niche.
It’s great to hear how things have moved on in the business since we last spoke and understand the new challenges she now faces.
Having completed some foundational improvements, we were able to spend the episode working on developing a sales process which is designed to maximise the spend of each subscriber which signs up through her website.
This episode contains some really quite advanced thinking on sales funnels and how you can multiple the profit you are making without increasing the number of customers and subscribers.
The best part is that literally any business can apply these techniques and it can be one of the fastest ways to increase the amount of money your business is making.
I hope you enjoy this as much as I did.
Here’s Donna to tell you more…