Queen Street Apartments own and operate 224 high-end living apartments in Leicester city. With the help enlisted by Go Websites, they were able to turnaround the misfortune of having 56 empty apartments and missing out on lost rent to the tune of £403200 every single year.
Here’s how we did…
- 30.7% Increase in leads
- 33.3% Occupancy rates
- 77.9% Increase in traffic
What we did…
After implementing the Local Marketing System, they were not only able to capture all of the lost rent revenue by reaching 100% occupancy rate (AND a waiting list), they were also able to get rid of almost £10,000 a year worth of ineffective advertising.
- Lead generation website
- Increased traffic from SEO, Google Ads, Facebook Ads and more
- Removed £10,000 a year worth of ineffective marketing
- Reached 100 occupancy rate with a waiting list
Take a look for yourself.
See how Queen Street Apartments is able to consistently generate a regular flow of prospects who are looking for 1, 2 or 3 bedroom apartments in the centre of Leicester every month.
Our team had the task of keeping 224 residential apartments fully let and managed all year round. The website, that was designed by Go Websites, along with the work done in driving traffic to the website, from Google, was invaluable in generating enquiries.
From our early days of working with you, we had soon eliminated our quite significant spend in the local newspapers, yellow pages etc without it affecting our business other than to save us money on the one hand and increase our income on the other. Our void rate disappeared, and the email list that was built up from internet enquiries meant we could tailor make advertising campaigns to applicants who were or were likely to be in the market. This could be undertaken at relatively short notice and we would normally obtain an immediate response. This was especially useful, if we had an unexpected void or an unusual property to let.
We could also communicate with prospective tenants all year round by emails and social media, so that when their tenancies ended elsewhere, they would consider us. The mailing list and social media managed by you, promoting our properties and what was going on in the area, gave a sense of community, which prospective tenants were attracted to.
Our monthly meetings where we formally reviewed the analytics, kept us on track and inspired us to come up with new ideas and to make improvements which ensured we would keep ahead of our competitors.
I would have no hesitation in recommending your services and look forward to working with you in the future.
Managing Director, Queen Street Apartments