Search Engine Optimisation (SEO)
Have you ever been searching Google, only to wonder what causes some businesses to appear on the first page and others not? Google and other search engines have invested many years and vast amounts of money into figuring out how to best order each of the results.
As you would imagine, Search Engine Optimisation (SEO) is one of the most important and profitable components of your Marketing System as it has the power to bring you ‘ready to buy’ customers that are looking for the services you offer even if they’ve never heard of you before.
The order in which Google decides to display results for your ideal keywords and services you offer will have a huge impact on which business receives the most number of visitors and more importantly new leads.
If you’ve ever tried doing SEO yourself, or perhaps even hired an agency in the past to work on your behalf, you’ll be no stranger to the amount of conflicting advice and technical jargon plastered around the web.
The sheer volume of information alone can often make getting started a difficult process, with many becoming paralysed from taking any action at all.
Furthermore, not following these best practices will not only be ineffective, but it can actually land you with unwanted penalties and take your campaign backwards and further down the rankings.
Getting consistent and stable rankings in Google requires experience and hard work to ensure that your rankings steadily climb up the rankings and stay there for years to come.