At Go Websites, we’re pleased to provide website design for plumbers, caterers, landscapers, builders and a whole range of other kinds of small businesses in Leicestershire. But what makes it so important and why are so many companies getting it done?
If you’ve found yourself exploring why your small business needs a good website, it could be for many reasons. Perhaps you feel like you’re falling behind your competitors and are looking into the reasons why. Maybe you want your business to be as visible to as many potential customers as possible, with your services presented in the best possible way.
In modern times, having a visible and effective online presence, through a professionally created website, is vital for any business looking to achieve success and new customer leads. Even more so, with the onset of the Coronavirus crisis which has seen more people staying indoors and looking online for the services and products that they need.
Benefits of web design for plumbers
Let’s take plumbing firms for example – an industry where it’s important to spread the word about what you do and of course, be seen in the best possible way.
This can be achieved through a well designed website. So what are the benefits of effective web design for plumbers?
- Showcase all of the services you provide
- Provide compelling reasons for potential customers to trust you, and therefore increasing your leads
- Display online reviews, which again offer reassurance for potential customers
- Search Engine Optimisation (SEO) on your website can ensure your business comes out top when people are searching online for a local plumber
- Emergency callout contacts can be displayed prominently
- Save money on printed local advertising
- Customers can contact you via the website
- Have the ability to respond to customer questions quickly
In fact, the plus points of effective website design for plumbers can be applied to most businesses which are looking to extend their local reach, promote their products and services or pull in more customers.
But remember, that website has to be effective and easy to use, or it runs the risk of putting a negative light on the professionalism of the business that it’s advertising and reduces the potential sales it could be bringing in.
What makes a website effective?
When you want an effective website for your plumbing business (or any other), it should set an excellent first impression. That means a great deal of thought must be given to not only how it is presented and designed but through effective sales copy using tried and tested techniques.
Your website should first and foremost be designed to be your number one sales representative, written in a way that will keep your audience engaged.
There should be simple, clear and self-explanatory navigation which enables users to access the information they need easily and quickly. If users struggle to find the right information, they are often quick to move on to an easier to use website.
Pages should load quickly, to avoid the user losing interest and calls to action can be placed in prominent places on the website to guide the customer easily towards the actions they should take next.
Download the May 2020 Web Pricing Guide
If you’re looking for a professionally built website that draws potential customers in and converts web traffic into sales, we can help.
Our team offers effective web design for plumbers and other small businesses that will help to promote their products and services in the best possible way.
Give us a call today or download the May 2020 Web Pricing Guide to find out more about how your business could benefit from a website that converts traffic into sales. We’re ready and waiting to help.
Below is what the plumbing company Taylor Pickering was able to do with an effective website.